It is just beyond imagination that in less than 9 months we got from 100k to 200k subscribers on our YouTube channel (Oberlo)
I am beyond stoked of this great achievement that brings us one step closer to becoming the biggest YouTube brand channel in the ecommerce niche (though I’m not sure you can call it niche since it’s so big).
The key to this growth was really stepping up our work in terms of listening to our audience and really give them the content they were looking for, both from a practical point of view and from an inspirational one.
Now not much left to become the biggest ecommerce brand channel on YouTube!
I haven’t posted any update about the project that I work on as director of photography not because I’m lazy, but just because we’ve been working on it non stop for almost every weekend during this summer.
I love the Generation Berlin crew: we’re a great team, laser-focused on results and I believe what we’re accomplishing with this pilot episode will be nothing short of amazing, as soon as it’s released.
While we’re still waiting for a trailer, here are a few of the best shots so far.
Recently I had the honor and pleasure to write a guest post on Shopify’s blog in Italian. Since Shopify audience is entrepreneurs, I decided to couple my expertise in YouTube marketing to give valuable advice to all those small and medium businesses looking for starting out on YouTube in 2019.
YouTube is still an untapped source of free traffic for a lot of businesses and, especially in Italy, there is still plenty of opportunities to get ahead of the pack and start out a successful brand channel.
If you’re interested in learning the 7 free strategies to get traction on YouTube in 2019, you can go ahead and read about it at the following link
I’ve been tinkering with the idea of creating a video course to teach brands YouTube marketing for a while and finally, I made it.
Today I released my first video course in YouTube marketing called YouTube 101
It is basically a primer for all those that want to start a YouTube channel and want to do it the right way. I based this video course on my expertise in video marketing and specifically in YouTube marketing to teach as many valuable lessons as possible on how to go about
Nelle ultime settimane siamo sul set di Generation Berlin per l’episodio pilota che sarà pronto più in là durante l’anno. Per il momento l’esperienza da Direttore della Fotografia mi sta dando parecchie soddisfazioni nonostante sia un ruolo indubbiamente pieno di sfide.
Questa gallery è solo un’anteprima di cosa stiamo facendo quindi stay tuned 😉
When you think about an ad that works for YouTube, most of the time you think of something that is cinematic, very expensive and above all very complex.
You couldn’t be further from the truth
Here at Oberlo, we recently started challenging our own assumptions about what makes a great ad and above all what makes for an effective ad.
So we came up with this
Basically what we did is tapping into the curiosity of our audience to see how much they were willing to wait to know what the ad was about.
The results were incredible: the average watch retention was beyond 80% which is insane for an ad. Usually, they average between 5% and 20%, but we were able to make it so interesting that the audience would stick until the end to see what was waiting for them at the end of the ad.
This ad is just the first step we’re taking to understand how to rewrite how we think about ads and their effectiveness, but it’s really promising.